Education Digital Marketing communicated and worked on social media and digital media content platform updates
The challenge work independently without resources, communicate the extent of what is possible within the resources, and to wait for digital media marketing content to be edited and published.
Digital Marketing
Communicate website updates that need to be made for location based content.
What I did
Image & Digital Media Editing
Create digital marketing content and captions to promote, post, and share on social media.
Social Media
August Summer Camp
March Break Camps
Arts Festival
Digital Media
Content
Problem & Worth
Location based events need promoting on social media.
Gain necessary skills to help business grow in the digital marketing area, so other businesses or individual clients could see location based efforts being made.
Value Created, Solution, & Success Rate
Value if more clients and audience (parents) engage with business’ social media and digital marketing content.
Solution and success rate, more followers added to the digital marketing business platform, more reviews, and more presence.
Takeaways
What Works
Digital marketing content with resources available led to quicker results. I got to understand the education brand and what goals are set by both tutoring, private school, and camps. Working with others in education helped me to understand there is a higher expectation of how to approach preparing marketing content.
The benefit to create digital content to promote ongoing events and initiatives on social media. Maintained communication over social media of local community events and programs, and respond to google reviews with positive responses.
The solution work independently and collaborate, set up a scheduled time to meet with Education or Centre Director, to understand the objective of what is being requested and if it is possible given brand guidelines and the business’ digital marketing platform restrictions.
Social Media Platform
Manage social media and digital media accounts by checking DMs and keeping profile updated.
July Summer Camps
Pekin Duck Series
Readers’ Choice Awards
Goal
Strategy
Promote local business happenings to increase digital engagement.
Performance start was slow as marketing content needed for in-house social media and other digital marketing platforms was not readily available.
Process Value
Expectation & Turnout
Online followers who viewed social and digital marketing platforms increased, number of likes on posts didn’t increase as much.
Digital email marketing and in-business promotions have more engagement.
Challenge
Figuring out what team member to communicate with, email, call, and sometimes text for clarification. Lack of understanding and confusion in communication of what was happening.
What isn’t Working
Figuring out what team member to communicate with, email, call, and sometimes text for clarification. Lack of understanding and confusion in communication of what was happening.