Humanity First by Artist Nargis Naqvi
behindmyart
behindmyart
Artist’s E-Commerce Website
Artist’s E-Commerce Website
The context present redesign of brand visual identity and logo, compiled content for client to launch e-commerce website part of their brand growth.
The result launched artist’s e-commerce website to give them a brand identity boost. Today, artist has expanded their art network, logo, and a made a new website.
The challenge not familiar with art e-commerce, had to setup an informational interview with client to better understand expectations of launching an art e-commerce website. Logo redesign was not approved.
What I did?
Redesigned art e-commerce website for client after they decided to move forward with a website redesign to grow their e-commerce platform meant to showcase their artwork.
Final E-Commerce Website Navigation vide
behindmyart Final Homepage
behindmyart Initial Homepage
How I did it?
What I have?
What are the different types of medium of art pieces being sold?
How many original pieces? How many non-original pieces?
Do you have an inventory of what is going to be sold?
How much do you want to charge for each art piece?
What I need?
Have you already purchased a link for your e-commerce website? Did you purchase one for the gallery website?
Are you selling the artwork as a digital product? What type of digital file would you like to sell? Can this be downloaded?
Are you selling multiple versions of the artwork?
Will you ship a physical product to a person’s house?
I need descriptions for the products you want to sell.
Are there going to be terms or conditions you want to set for the sale of the product? What will they be?
Do you need an inventory? This will need a SKU number for each product you sell!
Inspiration & Concept
Artist’s Resin Art
Artist’s Resin Art
Hyacinth Violet
In this 1 month remote project, I convinced the client to grow their brand by working on the brand’s visual identity and growth digitally.
I sketched logo concepts but but did not design a new logo for the client’s brand growth, as client wanted to focus more on their digital web presence, to sell their artwork.
Takeaway
Logo redesign was not approved for consideration as the website launch became a priority. When proposing a product present the logo as an essential part of brand growth in the first meeting to a client to help them understand importance of an updated logo.
Mixed Media Artist Nargis Naqvi Current Website.
behindmyart logo made by artist