Education Digital Marketing communicated and worked on social media and digital media content platform updates
The benefit to create digital content for promoting ongoing events and initiatives on social media. Built communication over social media of local community engagement of events and programs, and respond to google reviews with positive responses.
The challenge work independently without resources, communicate the extent of what is possible within the resources, and to wait for digital media marketing content to be edited and published.
The solution work independently and collaborate, set up a scheduled time to meet with Education or Centre Director, to understand the objective of what is being requested and if it is possible given brand guidelines and the business’ digital marketing platform restrictions.
What I do
Digital Marketing
Communicate website updates that need to be made for location based content.
Image & Digital Media Editing
Create digital marketing content and captions to promote, post, and share on social media.
Social Media Platform
Manage social media and digital media accounts by checking DMs and keeping profile updated.
Social Media
July Summer Camps
Promotion for July summer camps.
Arts Festival
Pre and post festival highlights on social media.
Pekin Duck Series
Pekin Ducks brought in to hatch and be named.
Ducks incubated and after hatching children’s name ballots were chosen to name the ducks.
Digital Media
Content
Location based events need promoting on social media.
Gain necessary skills to help business grow in the digital marketing area, so other businesses or individual clients could see location based efforts being made.
Content
Problem & Worth
Goal
Strategy
Promote local business happenings to increase digital engagement.
Performance start was slow as marketing content needed for in-house social media and other digital marketing platforms was not readily available.
Process Value
Value Created, Solution, & Success Rate
Value if more clients and audience (parents) engage with business’ social media and digital marketing content.
Solution and success rate, more followers added to the digital marketing business platform, more reviews, and more presence.
Expectation & Turnout
Online followers who viewed social and digital marketing platforms increased, number of likes on posts didn’t increase as much.
Digital email marketing and in-business promotions have more engagement.
Takeaways
What Works
Digital marketing content with resources available led to quicker results. I got to understand the education brand and what goals are set by both tutoring, private school, and camps. Working with others in education helped me to understand there is a higher expectation of how to approach preparing marketing content.
Challenge
Figuring out what team member to communicate with, email, call, and sometimes text for clarification. Lack of understanding and confusion in communication of what was happening.
What isn’t Working
Repetitive communication regarding one project task which led to finding ways to lessen the miscommunication, instead found a solution on what to do instead with what is possible.